Tag Archives: Jordan

Only 5% would pay for online news

Rob Andrews, editor of paidContent:UK, came to talk about media business models last week.

As a specialist in the subject, he had looked at a variety of business models from the pay-per-view to the free-for-all.  But instead of going down the simple “to pay or not to pay” route, Rob believes we should look at each publication as a separate entity.

Paid content, he says, has worked well for some specialist titles.  The Financial Times has seen profits soar since implementing a pay wall on their website.  People have not clicked away from the site because they place a real value on the FT’s advice.  The value being that it is trusted content and not available for free elsewhere.

I can't imagine paying to read the latest on Katie Price (Photo courtesy of Phil Guest)

But this structure falls down somewhat when it comes to general consumer news.  Let’s imagine that Rupert Murdoch has his way and puts up a pay wall on The Sun website.  The Sun is boasting another attention-grabbing headline about Jordan having plastic surgery/dating a cross-dresser/eating unspeakable delicacies in the jungle.  However, to see the article you must first submit a small fee to Mr Murdoch.  Would you be prepared to pay?  The media mogul seems to think you would.

I, for one, wouldn’t.  Not because I don’t secretly enjoy reading about Jordan’s antics, but because I don’t need to pay.  I can easily get my Jordan gossip fix from a free consumer news website.

Will any of these titles be able to successfully implement a paywall?

As Rob says, unless you have an attachment to a particular news brand, you are very unlikely to pay a fee to access something available free-of-charge elsewhere.

The figures back this up.  Recent research from paidContent:UK and Harris Interactive shows that only 5% would pay to read their favourite website if it started charging.  Unless your content is unique, consumers just aren’t buying it.

However the figures did reveal a possible light at the end of the tunnel.  48% would be prepared to pay a fee if this included a free or discounted paper subscription.  The public response has also been more positive to Readers’ Clubs such as the Guardian’s, which charges readers for benefits such as advance concert tickets.

So it seems there’s no clear way forward.  The talk raised quite a few questions in my mind.  There are an endless number of possibilities for journalism going forward.  Which of these possibilities will be adopted is seemingly anyone’s guess.

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Jordan’s a celebrity, why did she get out of there?

So, Jordan’s left I’m A Celebrity and many would say good riddance.  But I for one will miss her.

The glamour model was nominated for seven consecutive trials

The glamour model was nominated for seven Bushtucker trials in a row (Photo courtesy of Phil Guest)

I know, I know.  Katie Price knew what she was getting herself into when she signed up for I’m a Celebrity. She was hardly the nation’s sweetheart when she went into the jungle, famed for pushing the boundaries of human suffering.  But I think the British public should give her a break.

Yes, her split with Peter Andre may not have shown her in the best light.  But unlike Peter, who seems to have been told to stare wistfully into the distance and talk about his kids every few seconds, Katie did what any self-respecting celeb would do.  She went to Ibiza, got trashed and nabbed herself a cross-dressing, cage-fighting boyfriend.  Ask yourself this question:  if all celebrities were like this, would the world not be a far better place?

And like all true celebs, she has an alter ego.  Beyonce has Sasha.  Jennifer Lopez has J-Lo.  Katie has Jordan.  By day she is Katie,  the average, stay-at-home type, but at night she becomes Jordan, the surgery addict who likes to play with the notions of human decency and taste.  She is almost like a modern day superhero.  And to top it all off, she is willing to eat a kangeroo anus to win favour with the British public.  If that isn’t true star quality, I don’t know what is.

No, I’d keep an eye on Stuart instead.  His dazzlingly white teeth and chiselled jaw may have blinded a few people, but I just don’t trust him.  Look at how long he was prepared to stand holding water in a tube to escape nominations.  And after all that, he moaned about his immunity and claimed he was “taking one for the team”.  Unless he has an unusual fetish for saving water, something doesn’t quite add up, methinks…

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